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Report it! How to help animals by reporting social media cruelty content

Reporting animal cruelty content on social media is worth it! No matter how frustrating it may seem, we know that public reporting is crucial to the success of campaigning to remove cruelty content.


Let us tell you how…


At SMACC, we have a team of volunteers who are actively locating and reporting links to platforms such as Facebook, Instagram, YouTube, TikTok and Twitter. In 2022 alone, we have reported more than two thousands links to the platforms! Every single report made to the platforms is also reported to SMACC via our reporting form. We encourage members of the public to use the form too www.smaccoalition.com/report-a-concern.


Amazingly, 31% of the links we reported this year were removed, meaning that 631 links have been removed out of the 2016 links reported. That’s almost 1 video out of 3 removed.

Of course, social media platforms need to do better, and at SMACC, we will keep applying pressure to see this number going up. In the meantime, we need you to keep reporting such content to the platforms, it is the best tool members of the public currently have.


When we ask people to report animal cruelty content directly to social media platforms, many people have the same response. “It’s pointless. They never remove the videos!”. We can understand why it may feel this way when you receive a disappointing response from the platform explaining that it did not ‘breach their policy’.


Yet, we know that social media platforms do pay attention to the types of content that is being reported. It is one thing that can influence where they put their resources for creating new policies. They need to see that animal cruelty is an urgent issue, and that their users are not happy with seeing such content on their platform.

This is why it is crucial to keep reporting, to show the platforms that animal cruelty is a major concern to their users.


We know social media companies don’t exactly make it easy! When you click ‘Report’, which cat