Social Media Animal Cruelty Coalition (SMACC)
Public - report a concern
SMACC Public - report a concern
Although we discourage people from watching or sharing cruelty content (see our Public Advice page), we know that it can sometimes be difficult to avoid. If you have seen cruelty content on social media, we would like to know. Please tell us about it by completing the form below.
The information you provide will become a valuable part of SMACC’s animal cruelty data bank. The results of our research will be based in part upon this information and will become a valuable tool for lobbying social media platforms. Please note that we do not collect any information about you nor are we able to thank you directly for information provided - but we are certainly grateful!
Please ensure you also report cruelty content to the platform it is published on. If you report cruelty content to us, we may inform the relevant animal welfare organisations within our coalition if there is action they could take, but due to sheer volume, are unable to follow up individually on every report. This is why it's vital that you report any cruelty content directly to the platform.