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Social Media Animal Cruelty Coalition (SMACC)

Petitions

SMACC Petitions

Animal cruelty content is spreading like wildfire to all corners of the internet as social media platforms such as YouTube, Facebook and TikTok appear to be largely indifferent to the problem. Cruelty content could not go viral or become  profitable if such platforms did not make it possible.  We are calling on these social media giants to take definitive steps to stamp out this horrifying trend once and for all.

Cruelty content  ranges from the subtle to the extreme. From wild animals kept as pets to kittens smashed or baby monkeys buried alive; from animals pitted against one another in forced fights to staged, fake “rescues” - the animals’  distress may be obvious and caused intentionally, or it may not be apparent to some viewers or content creators.  What all of this cruelty content has in common, however, is that animal suffering is recorded and presented for our “entertainment.” 

 

We are asking YouTube, Facebook and TikTok to:

  • Adopt standardised definitions, across all social media platforms and in consultation with experts, of animal cruelty and cruelty content;

  • Ensure that their policies conform with these definitions, expressly prohibit cruelty content, and are adhered to;

  • Immediately put into place robust monitoring systems to detect and remove cruelty content and cruelty content channels and creators without reliance on user reports;

  • Improve reporting mechanisms for animal cruelty content published on their platform, and ensure that reported content violating their policies is removed;

  • Stop paying channel or video owners for cruelty content; 

  • Ensure that content depicting animal suffering, used by animal welfare and environmental organisations for legitimate campaign or educational purposes, is differentiated from cruelty content and not removed from their platform on cruelty content grounds.

Uniting our petitions!

There are hundreds of petitions online calling for the end of social media animal cruelty videos on platforms or lobbying for particular animal cruelty videos to be removed from certain platforms. We wish to unite our efforts as our messages are being diluted and very little action has been taken by the platforms to date.

Please, if you wish to create your own petition, let us know (smacc@asiaforanimals.com).  We may be able to coordinate! 

Please consider using this wording to ensure that all of us are asking these media giants for the same thing:

Remove animal cruelty content from YouTube, Facebook and TikTok 
 
Animal cruelty content is spreading like wildfire to all corners of the internet as social media platforms such as YouTube, Facebook and TikTok appear to be largely indifferent to the problem. . Cruelty content could not go viral or become  profitable if such platforms did not make it possible.  We are calling on these social media giants to take definitive steps to stamp out this horrifying trend once and for all.

Cruelty content  ranges from the subtle to the extreme. From wild animal pets to kittens smashed or set alight; from animals pitted against one another in forced fights to staged, fake “rescues” - the animals’  distress may be obvious and caused intentionally, or it may not be apparent to some viewers or content creators.  What all of this cruelty content has in common, however, is that animal suffering is recorded and presented for our “entertainment.” 

We are asking YouTube, Facebook and TikTok to;

 

  • Adopt standardised definitions, across all social media platforms and in consultation with experts, of animal cruelty and cruelty content;

  • Ensure that their policies conform with these definitions, expressly prohibit cruelty content, and are adhered to;

  • Immediately put into place robust monitoring systems to identify and remove cruelty content without reliance on user reports;

  • Improve reporting mechanisms for animal cruelty content published on your platform, and ensure that reported content violating your policies is removed;

  • Stop paying channel or video owners for cruelty content; 

  • Ensure that content depicting animal suffering, used by animal welfare and environmental organisations for legitimate campaign or educational purposes, is differentiated from cruelty; content and not removed from your platform on cruelty content grounds.

  • Work with SMACC and its member organisations as trusted sources with animal welfare experts to help develop definitions and policies.

  • Ensure the animal cruelty content owners are not allowed to upload content which violates the platform policies put in to place to disallow this kind of content.

  • Ensure the animal cruelty content owners are banned from posting similar content and are monitored to prevent the moving of content to another channel within your organisation’s platform.
     

Other ways to help

Visit our how to help section to learn more about things you can do to prevent the spread of animal cruelty videos. Sign our petitions, write to the platforms using our suggested template wording or support organizations working to help animals.

Sign the Pan African Sanctuary Alliance's petition to google and facebook appealing to them to make it easier to report that videos and images featuring pet apes and monkeys are cruel. Sign Action for Primates' petition to YouTube asking them to stop hosting channels that promote cruelty and violence against monkeys.

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